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The Dareful Project

Nov 23, 2023

“Don’t ever not be curious.” That’s Kris Evans’ advice for tapping into our creative superpowers. Evans is an awarding winning makeup artist with experience in feature films, television, commercials, music videos, fashion editorial and advertising.  She started her career in New York City working with Barbara...


Nov 16, 2023

Remember that scene in Pretty Woman where Julia Roberts tries to buy a new dress and no one will take her money? That’s how it feels to be a 50+ consumer.

Then there’s Caddis. CEO and Founder Tim Parr says it’s a mission disguised as an eyewear company: “Get Older. Own It. See Stuff.” And we totally believe...


Nov 8, 2023

Ageist Founder David Stewart thought he was moving temporarily to Park City, Utah from Los Angeles. Four years later, he’s still there. And he has done a lot of reflecting about what we gain and lose when we move somewhere new. Whether you’re thinking about downsizing, starting new in an Italian village or chucking...